Posts

Showing posts from April, 2010

Need for service with guarantee of security and privacy

Current Situation
With all of the online communication services like e-mail, social media sites we use today, pretty much all of them are "free" services in the sense that we don't pay them any subscription fee for using the service. And as such the "Terms of Service" are heavily tilted towards the service provider.

In most cases, the only way such free service provider makes money is by mining the data they collect when we use the service. Every time we use such service we are inputting some data for query, transmission or storage. Most of the time this data is sensitive, confidential, private data like your contacts, personal messages that reveal who you are, what you like or don't like, what, when and where you do things etc.

By mining this information for profiling the user and using it to show targeted ads or to do market demographics research and sell that information to marketers are most common ways of making money. In such cases, no particular user…